Customer Marketing

RMO-MALI is recruiting for a Multinational Company : A Customer Marketing based in Bamako.
Purpose
Develop & lead execution of fully integrated, shopper, customer and channel insights based brand/category solutions & activities for Customers/channels
Key Task
Develop & translate customer & shopper insights into business building opportunities with specific customers/channels
Work with Account managers to ensure excellence in in-store activation and delivery of Business Plan
Develop strong relationships with Customer at marketing and Activation level
Customer input into Innovation program
Manage total trade investments
Jointly Build account/channel specific Customer marketing  plans  to deliver category /brand objectives (CMP)
Integration of brand marketing plans with customer business planning
Consolidate field plans
Ensure Brand standards/Brand DNA for channels are adhered to
Lead execution of plans & activities including customized offerings
Channel and Customer thought Leadership
Input
BMP
Category Strategy
Shopper insights
Customer insights
AP
StratPlan
Customer Assessmen
Output
CMP(includes special packs etc)
Category route to market
Metrics
MMO
Market shares
Customer/channel volume objectives
Nomenclature
Customer Marketing Manager (when role is a Wl 2)
Customer Marketing Director (when role is a WL 3)
VP Customer Marketing (when role is a WL 4)
DNA:
Volume driven and Activation oriented Brand or Marketing Manager
Mind set:
 Think Customer’s marketing strategy
 Think Joint Business Planning
 Think Activation in store
 Think Shopper
 Think Customer
 Think Category
NB:The description as here is a role that needs to be played. In bigger companies the Trade Category Management role and the Customer Marketing role are two separate jobs. In smaller companies these two roles could very well be combined into one job
Interested applicants should send CV’s with cover letter, including references, to the following email address: [email protected]