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BTL Officer

Lieu : Bamako, Mali
(avec base à Kayes et déplacements fréquents)

Our mission

We’re making Africa the first cashless continent.

In 2017, over half the population in Sub-Saharan Africa had no bank account. That’s for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.

We’re solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don’t always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.

Our goal is to make Africa the first cashless continent and that’s where you come in.

How you’ll help us achieve it

We’re hiring a creative, resourceful BTL Officer with experience coordinating large-scale below-the-line marketing strategies.

Reporting to the Marketing Manager, you’ll help coordinate the day-to-day operations of our BTL marketing activities and mobile money branding, and maintain desirable user growth and agent activation rates.

Key responsibilities

Manage day-to-day logistics for marketing operations, including roadshows, stands, and events in the assigned region.
Prepare supporting materials, event promotional merchandise, and other BTL activities.
Recommend sources (new channels, partnerships, networking alliances, and influencers) to grow our user base.
Help to create and develop new BTL activations.
Improve our POS’s visual standards, per the company’s brand guidelines.
Track the progress and quality of our agent network visibility and branding by collaborating with branding partners, field sales, and agent network management teams.
Receive stock of marketing supplies and materials from vendors and suppliers, organize dispatching, track inventory, and place orders to avoid stock-outs.

Key details

Location: Based in Kayes, with frequent travel or temporary relocation to field locations within Mali.
Work authorization: Required in Mali.
Contract type: 6 months fixed-term contract (renewable).
Salary: Competitive, calculated using a transparent formula.
Benefits:
- Generous health insurance for you and your dependents
- 26 weeks of parental leave for mothers
- 4 weeks of parental leave for fathers
- Subsidized child care upon return to work
- Airtime reimbursement
- Free food
- Beautiful office space

Requirements

Fluency in French and Bambara is required.
Proficiency in English is an asset.
Minimum 2 years of relevant experience in a marketing agency, telecom company, payment service provider, FMCG, or financial institution.
4+ years of hands-on experience managing field-based teams or user acquisition teams.
2+ years of experience designing and executing user acquisition strategies.
2+ years of experience managing large teams of 50+ people.

You might be a good fit if you

Have successfully executed marketing operations and events.
Love being in the field and don’t mind doing some hands-on work.
Are diplomatic with excellent communication skills.
Are detail-oriented and strive for excellence.
Enjoy owning projects and working autonomously while knowing when to escalate issues.
Are intellectually curious and creative in problem-solving.
Adapt quickly to changing priorities and conditions.
Think about culture and process from the users’ perspective.

Our team

We have a rapidly growing in-country team in Senegal, Côte d’Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon, as well as remote team members worldwide.

We are deeply passionate about delivering affordable financial services to those who need them most. We foster autonomy and give ownership at every stage, from problem definition to solution deployment.

We raised the largest Series A in Africa in 2021. Our investors include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa. We are also listed among Y Combinator’s top companies by revenue.

How to apply

Fill out the application form and upload:

A resume in English
A cover letter describing your interest in Wave and the role

Applications are reviewed frequently.

Wave is an equal-opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.